Client: CUPRA City Garage Munich
Role: Concept Development · Art Direction · Direction · Editing
Created for the CUPRA City Garage in Munich, “Driven by Instinct” is a cinematic short film that explores the emotional duality of the fully electric CUPRA Tavascan — power and presence, motion and stillness, instinct and precision.
The concept follows a visual and emotional journey from the fast-paced noise of urban life to the raw, open energy of the Bavarian Alps. It’s not just about performance — it’s about what driving feels like when it reconnects you to yourself.
Shot across city streets, winding mountain roads, and open ridges, the film blends intimate human moments with dynamic drone sequences and visual storytelling grounded in CUPRA’s bold design philosophy.
This project reflects my approach to creative direction: concept-driven, emotionally charged, and visually sharp — always seeking the balance between design and feeling.
