Client: Cumas365
Role: Concept Development · Art Direction · Web Design
For Cumas365, a German-language CRM system focused on security and performance, I developed the creative concept and visual direction for the “Business Made Easy” campaign. The goal was to communicate that the software is intuitive and accessible—usable by anyone, anywhere, with ease.
The campaign visualized everyday life situations, both professional and personal, to highlight the system’s flexibility. On the homepage, I focused on blending modernity and innovation with a sense of security and tradition—creating a digital presence that feels both cutting-edge and trustworthy.