Driven by Instinct follows the CUPRA Tavascan from a dark city garage into the open road. Built around movement, shadow and sharp visual contrasts, the film turns the car’s progressive design into a feeling of freedom—leaving calculation and routine behind to follow instinct instead.

Driven by Instinct

The new Tavascan

CLIENT
Cupra City Garage
My Role
Direction, Concept
Team
Kevin Catalan
Driven by Instinct | Dominik Holzheu Piedra