Driven by Instinct follows the CUPRA Tavascan from a dark city garage into the open road. Built around movement, shadow and sharp visual contrasts, the film turns the car’s progressive design into a feeling of freedom—leaving calculation and routine behind to follow instinct instead.

Driven by Instinct

The new Tavascan

CLIENT
Cupra City Garage
My Role
Direction, Concept
Team
Kevin Catalan