Driven by Instinct follows the CUPRA Tavascan from a dark city garage into the open road. Built around movement, shadow and sharp visual contrasts, the film turns the car’s progressive design into a feeling of freedom—leaving calculation and routine behind to follow instinct instead.
Driven by Instinct
The new Tavascan
- CLIENT
- Cupra City Garage
- My Role
- Direction, Concept
- Team
- Kevin Catalan